Integrated 市场营销 Communications

Careers in Integrated 市场营销 Communications

A Bachelor’s degree in Integrated 市场营销 Communications leads to a diverse range of job opportunities. Many organizations carry out marketing activities of some kind or another and therefore need qualified professionals. Typical marketing activities include Traditional and Digital Advertising, Brand Reputation 管理, 影响力营销, 公共关系, 内容营销, 事件营销, Consumer Promotions to name a few.


Integrated 市场营销 Communications has become a dominant force in the digital era – aimed at creating unified, strategic messages to build a successful brand and organization. Our program combines study in advertising, 通信, 新兴媒体, 营销策略, and public relations to help students excel in today’s workplace. This interdisciplinary program is designed to fit your needs and prepares you for a wide variety of positions. Within the Integrated 市场营销 Communications major are four different paths: Executive-Level Communications, 战略营销, Emerging Media and Social Media, & 创造性的沟通.



1. What type of jobs will I be qualified to do with a degree in IMC?

  • Social Media 市场营销 Manager.
  • 对外联络部主任.
  • 市场营销分析.
  • 品牌经理.
  • 内容营销 Specialist.
  • Social Media Listening Command Center Director.
  • 市场营销研究.
  • Emerging Media Communications Specialists.

2. What skills will I learn in the IMC program?

  • Ability to read, analyze, and report consumer internet activities.
  • Ability to articulate your thoughts into meaningful dialogue.
  • Develop content for social media that funnels customers to website.
  • Create marketing strategies that include gamification, 增强现实, 接近市场, and search engine optimization.
  • Able to read Google Analytics and Facebook Insights.
  • How to present in person and in videos.
  • Ability to manage yourself first, 然后再管理另一个人, 然后是小组, 然后是大的群体, and finally manage people on a massive scale.

3. What are classes like in the IMC program?

  • 简短的演讲.
  • Discussion Questions both face to face and online.
  • Group 解决问题 Exercises.
  • 电脑练习.
  • Creative Thinking exercises.
  • 演讲.
  • 市场营销 research and exploration.
  • Discovering new and innovated 新兴媒体.

4. What values do you teach in the IMC program?

  • You must give far more value than you ever expect in return.
  • 团队建设.
  • 解决问题.
  • Adapt your 通信 to your different stakeholders.
  • Ultimately, everything relates to the “return on the investment”.
  • How to measure the success of your 营销策略.
  • Words, pictures, and video have immense power in social media. Be sure to yield this power ethically and enhances the quality of life in your community.