A Bachelor’s degree in Integrated 市场营销 Communications leads to a diverse range of job opportunities. Many organizations carry out marketing activities of some kind or another and therefore need qualified professionals. Typical marketing activities include Traditional and Digital Advertising, Brand Reputation 管理, 影响力营销, 公共关系, 内容营销, 事件营销, Consumer Promotions to name a few.
Integrated 市场营销 Communications has become a dominant force in the digital era – aimed at creating unified, strategic messages to build a successful brand and organization. Our program combines study in advertising, 通信, 新兴媒体, 营销策略, and public relations to help students excel in today’s workplace. This interdisciplinary program is designed to fit your needs and prepares you for a wide variety of positions. Within the Integrated 市场营销 Communications major are four different paths: Executive-Level Communications, 战略营销, Emerging Media and Social Media, & 创造性的沟通.